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Home › Archive for marketing

Category: marketing

Convenience is NOT Compelling

By Sandy Posted on September 23, 2008 Posted in marketing, media relations, public relations

I’ve working with a new client these days that really is selling convenience. Simplifying life should make for a simple PR message. But people are skeptical, rightly so, in trusting that technology is the answer to simplifying their lives. More …

Convenience is NOT Compelling Read more »

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